Privacy policy


As part of our activities, Françoise Vaal Photographic Arts+ may process personal data relating to you. This privacy statement explains which personal data we may process, the legal grounds for doing so and your rights in this regard. Any processing for which we are the data controller is carried out in accordance with this privacy statement and applicable law. This statement concerns the processing of personal data of website visitors, customers and other contacts (such as newsletter subscribers).



A. What personal data do we process about you, and for what purposes?

Which categories of personal data we may process about you depends on your relationship with us: for example, we process different personal data about clients than about job applicants. Below, we explain for each category of data subject which personal data we may process and for what purposes. For each processing purpose, we indicate by letter the legal basis on which we rely for the processing concerned. The letters correspond to the categories set out in Article 6(1) of the General Data Protection Regulation. All our processing is based on one of the following legal grounds. a) The processing is carried out with your consent. b) The processing is necessary for the performance of a contract with you, or in the steps prior to entering into a contract. c) The processing is necessary to comply with a legal obligation to which we are subject. f) The processing is necessary for the purposes of our or a third party’s legitimate interests, provided your interests do not override them.


Customers We may process the following categories of personal data about our customers:

  • name, title, job title
  • home and/or work address, email address
  • Phone number
  • your business details, such as Chamber of Commerce and VAT numbers
  • correspondence, such as letters and emails
  • financial information, such as bank account details and our invoices to you

We process this personal data for the following purposes, on the following legal bases:

  • provision of our services (b)
  • invoicing for our services (b)
  • collection of our receivables (b)
  • managing and (having) our administration audited (c, f)
  • comply with our legal obligations (c, f)

Website visitors and newsletter subscribers We may process the following categories of personal data about visitors to our website and subscribers to our newsletter:

  • email addresses of newsletter subscribers
  • information about visitor behaviour, such as the pages visited on our website, the time you spend on our website and the page you visited before arriving at our website, using a Google Analytics cookie. We have configured Google Analytics data collection in a privacy-friendly way, in accordance with the advice of the Dutch Data Protection Authority. This means, among other things, that Google only processes part of your IP address and does not use your data for its own purposes.


We process this personal data for the following purposes, on the following legal bases:

  • to inform you about our activities (b, f)
  • to make our website function as well as possible and adapt it to our visitors’ behavior (f)
  • comply with our legal obligations (c, f)


Other Contacts Regarding our other contacts, such as suppliers and fellow artists, we may process the following categories of personal data:

  • name, title, job title
  • home and studio address, email address
  • Phone number
  • your business details, such as Chamber of Commerce and VAT numbers
  • correspondence, such as letters and emails
  • financial information, such as bank account details and invoices


We process this personal data for the following purposes, on the following legal bases:

  • providing our services (f)
  • fulfilment of our obligations to you (b)
  • inform you about our activities (a, b, f)
  • purchase of products and services (b, f)
  • managing and (having) our administration audited (c, f)
  • comply with our legal obligations (c, f)



B. How do we obtain personal data?

We usually obtain personal data directly from you. In many cases, we will ask you to provide us with certain personal data, for example when you become our customer. We also receive personal data from public sources, such as the trade register, company websites and social media. 

C. Disclosure of personal data to third parties

We will share your personal data with third parties as little as possible. In some cases, however, we are required to do so, for example if an artwork needs to be delivered to you. In such cases, we will only share the personal data that is necessary.

In all other cases, we will only disclose your personal data to third parties if you have given your consent or if we are legally required to do so.

To run our business, we use the services of several processors. These may include hosting our website, sending our newsletter and keeping statistics on visits to our website.



D. Retention period

As a rule, we do not retain your personal data for longer than necessary for the purposes stated above. We are required by law to retain certain personal data for a long time. For example, personal data subject to statutory tax retention requirements must be kept for at least seven years after it is obtained.



E. Your rights

For as long as we process your personal data, you have the right to request an overview of the personal data we process about you. If you find that any personal data we process about you is incorrect, incomplete or no longer relevant, you may ask us to correct or delete it. You also have the right to data portability, the right to object to our processing of your personal data, and the right to ask us to restrict that processing. Where our processing is based on your consent, you may withdraw that consent at any time for future processing. Our contact details are at the bottom of this privacy statement. You may also contact the Dutch Data Protection Authority with any complaints about how we process your personal data.



F. Changes to this privacy statement

This privacy statement was last updated on February 14, 2022. We reserve the right to make changes. If there are any significant changes that are relevant to you, we will do our best to notify you.

G. Questions or Complaints?

If you have any questions or complaints, please contact us at info@vaalnature.art